Riz Smith, who has been
variously described as a designer, gentleman surfer and conservationist, has
come up with an idea to rid the oceans of plastic litter. He’s going to turn
your Evian bottle into designer boardshorts. On his website, Riz states:
Umm... Bees? |
Our mission is to
make beautiful boardshorts for a
beautiful plastic-free ocean. Experts estimate that there are 46,000 pieces
of plastic in every square mile of the ocean. We don't
want our shorts to end up littering landfills or oceans. So, in an effort
to do our part, we’ve developed the Rizcycling programme.
Rizcycling
means working with our customers to create a perpetual loop that transforms
waste and worn out swimwear into beautiful new products.
We will be working with our partners The
Marine Conservation Society in 2015 to hold 10 Riz-sponsored beach clean-ups
that gather 25,000 pieces of beach plastic.
Our ultimate aspiration
is to turn ocean and beach plastics, the water bottles that end up floating in
the sea or littering beaches, into beautiful shorts
We are working with fabric manufacturers and other brands
to figure out how this process can work, so that by 2016 our first short can be
made from ocean plastics.
Riz Smith, through his
contacts with The Marine Conservation Society will collect loads of plastic
bottles from the oceans and make them into boardshorts. We, the customers, will
then buy the shorts and when they wear out or we tire of the style, we’ll hand
them back to Riz in return for a discount on another pair. Closed loop
recycling as Riz calls it.
That sounds like a brilliant idea. Buy some shorts
and the oceanic plastic problem is solved. Now if Riz makes a yellow and blue
bikini the Ukrainian issue will be solved too!
Riz's closed loop system |
The thing is, after
pondering a bit, we started to see some flaws in the idea.
Firstly lets look at the
numbers. On his website Riz mentions that experts estimate (the word expert and
the word estimate used together can easily be read as: some blokes say) that
there are 46,000 pieces of plastic in
every square mile of the ocean.
Seriously! In every square
mile? That doesn’t sound right to us.
Wouldn’t
it be better to say that: if you separate out all the plastic in the ocean into
equal square mile sections, there would be 46,000 pieces in every section – at
a guess. (Sorry but one of us is very pedantic about statistics) To make a
start on this vast mountain, Riz is going to organise 10 sponsored beach
clean-ups this year that will gather 25,000 pieces of plastic. That’s not even
one square mile of ocean sorted out, but never mind 10 beaches get cleaned and
that’s a good thing, but who is doing all this collecting? Are beach clean-ups
going to be the way that the company gets it’s raw materials if so will it be
yearly sponsored collections? Will the collectors eventually be paid?
The reason we ask, is that
imagine that Riz’s idea takes off, imagine he starts making some serious money.
Would you give your free time in order to provide a cost free labour source for
a profit making business? And what if the collections are taking place, not in
the UK or rich western countries but poorer ones? Are the citizens of those
countries going to be asked to do the collecting for nothing? Eventually,
someone, somewhere is going to want to see some money for all the effort.
The 5 Ocean Gyres where plastic accumulates |
Another problem is that most
of the oceans plastic is not in fact littering beaches. Instead it is floating
in huge Gyres the largest of which, known as the Great Pacific Garbage Patch,
contains around 1/3 of all oceanic plastic. So even if you did clean up all the
beaches in the UK or even the world, you won’t have cleared a fraction of the
circulating oceanic plastic.
An even bigger issue with
this is that Riz doesn’t seem to have solved the issue of how he is actually
going to turn oceanic plastic into boardshorts. In his own words, it remains an
aspiration and that’s why he is currently running a crowdfunding campaign to
raise the funds so that he can work with manufacturers and others to see how
the process will work. Umm… !
Despite this issue, Riz has
set a target of 2016 for the first boardshorts to be made from recycled ocean
plastic. What if this aspiration can’t be achieved? What if the manufacturers
think it is economically unviable or just that the manufacture of such items is
unfeasible.
Riz currently sells his
boardshorts, made from recycled fabric, for £80 a pop. Now that’s pretty pricey
for a pair of recycled shorts and there is no reason to assume that those made
from plastic are going to be cheaper. Obviously Riz might be going for a bit of
exclusivity in his branding, a sort of snob value for the denizens of Hampstead
and Notting Hill and he might not be remotely interested in mass marketing to
the rest of us. Which does tend to raise another possibility. He might not sell
very many shorts at all. So all that collected plastic will have to be turned
into something else – like bottles for instance.
Of course we don’t imagine
for one minute that Riz Smith is not a genuine guy, genuinely thinking about
new and imaginative ideas to promote ocean conservation and he may have seen an
opportunity to create a sustainable business model. After all the Great Ocean
Clean Up project (the most successful crowdfunding project in history) has
published their feasibility study on cleaning up the ocean gyres and maybe Riz
has realised that if they are successful in 2019, there’s going to be a lot of
plastic available for recycling.
Any idea that promotes the
preservation of the ocean environment, or actually does something about it, is
always to be welcomed and there are a great many organisations out there doing
great things.
However,
this particular idea has been making us argue between ourselves so much that
our beer went flat. Conservation and business rarely mix; when money and profit
become involved the lines become very blurry indeed. Add to that fact, that
despite our hopes that Riz is onto something, we get a sense that this is a bit
gimmicky, a bit fashion world tokenism that generates sales by playing on
middle class guilt. Sure you drive a petrol guzzling 4X4 and chuck away more
rubbish than the population of Timbuktu but don’t worry, just buy a pair of Riz
Smith’s boardshorts and a bag for life and the Karma is balanced. So no matter how well intentioned,
this idea seems to be really nothing more than a good selling point for Riz’s
boardshorts and we doubt it will do anything to deal with the problem except
maybe to highlight the issue at the odd dinner party in London. If you fancy a
pair plastic shorts then be our guest, but if you truly want to help with the
conservation of the ocean - get involved or donate to these organisations
below. And If you see anyone chucking a plastic bottle into the ocean, do what
we do - chuck them in after it!